Skip to main content
All CollectionsMarketing
Best Practices for Email Deliverability
Best Practices for Email Deliverability

Consider the following best practices for a healthy email deliverability

Updated over a week ago

To optimize email deliverability and uphold a robust email marketing program, adhere to the following best practices:

  1. Manage Inactive Users: Regularly assess your email list for inactive users—subscribers who haven't engaged with your emails for an extended period, such as six months or more. Having a high number of inactive users can adversely affect your email deliverability. Periodically cleanse your list to maintain a high-quality subscriber base.

  2. Handle Email Bounces Effectively: Monitor email bounces closely, as they occur when emails are sent to non-existent addresses. Consistently delivering emails to these addresses can harm your sender's reputation. Implement a process to promptly remove bounced email addresses from your list to safeguard your reputation.

  3. Prompt Unsubscribe Management: Comply with CAN/SPAM regulations by removing individuals who unsubscribe from your list within 10 days. While Recruitly maintains an unsubscribe list and stops sending emails to those who opt out, consider eliminating these records from your database to align with individuals' changing preferences.

  4. Engage in Proactive Email Marketing: Create engaging and personalized content for your email list. Tailor your content to match the preferences and behaviors of individual subscribers. This not only boosts engagement but also enhances the overall effectiveness of your email marketing efforts.

  5. Ensure Consent and Preference Confirmation: Send emails exclusively to individuals who have explicitly given permission. Ideally, utilize a double opt-in method to confirm their consent. This practice not only builds trust but also ensures that your emails are anticipated and welcomed by the recipients.

  6. Maintain a Consistent Email Schedule: Avoid sending emails sporadically, as irregular schedules can trigger spam filters and raise suspicions. Establish a regular schedule for your email campaigns to ensure consistent delivery and to keep your brand top of mind with subscribers. A consistent schedule contributes to guaranteed email delivery and enhances the effectiveness of your communication.

By adhering to these best practices, you can significantly enhance the health and deliverability of your email campaigns, fostering better engagement and compliance with email marketing standards.

Did this answer your question?