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Why Do You Need a Dedicated IP?
Why Do You Need a Dedicated IP?

Dedicated IP address for marketing emails is beneficial for those looking to build and maintain a strong sender reputation.

Updated over a week ago

A dedicated IP address allows the sender to take full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns utilize the same IP address.


Dedicated IP is extremely important because one of the major factors in determining what emails get blocked or marked as spam by mailbox providers is the reputation of the IP address sending it.

Shared IP

Dedicated IP

Free service

Add on (paid per month)

Poor reputation

High reputation

Poor Inbox placements

Better Inbox placement

Low volumes only

High volumes supported

Delivery is only as good as the weakest sender

Delivery depends on your own reputation

How to request for a Dedicated IP?

  • Contact us on live chat support to being the allocation process.

  • Once activated, wait up to 30 days for the IP address to warm up and appear on your marketing module dashboard.

  • All your marketing emails will start to use the new IP address.

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